The FriendFinder online dating website is the flagship site of the FriendFinder network. The FriendFinder series of dating sites is one of the most popular online dating communities in the world, and caters to a huge range of niche and general markets. FriendFinder.com is a fairly mainstream site, aimed at the 18 – 45 age group. As with all the FriendFinder dating services, the website has a distinctive look and feel, and the site is designed to be as much a social networking, online community as a dating site. The emphasis here is on friends and fun, as well as long term romance. Anyone who is looking for something a bit more casual, naughty or illicit will find sister sites such as Passion.com or AdultFriendFinder.com more suitable. The membership structure is similar to other sites in the group. A free basic membership is available. This allows you to do searches and navigate around the site, but not to view the full details of a member’s profile or communicate with members, except in the case of members who have paid for the option of receiving emails from ‘free’ members. Silver and Gold membership packages are available for a fee and give you access to more advanced features such as email alerts and extended profile options. You must provide a valid email address in order to receive a password. This is to prevent the creation of incomplete and invalid profiles. There are many ways of interacting with other members on the site, and some of these are available even with a free membership. The site is well laid out so that you can readily find your way around the most useful features. Quick links are provided to functions such as the ‘local search’ which automatically displays a list of the members in your area, and local chat rooms that allow people in the same location to chat and get to know each other. In general, the site has a busy, interactive, friendly feel, with members mingling and chatting to one another one on one but also in groups. There is an online magazine that publishes articles such as dating advice, success stories, and horoscopes. In addition, each member can create his or her own blog – this is completely under the control of the creator, who can choose to restrict access to the blog to friends or certain members.
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